About

When I decided to reformulate my personal Web site, I decided that it would be interesting to write the text in first person. Writing like this allow me to emphasize the personal and human characteristics of the content.

This decision caused a big problem: writing about “Everaldo”.

The truth is, for me, it’s impossible to say exactly who I am for a very simple reason: I don’t know either. Everything I know how to be, I’m being. I believe that a life’s speech has to be pure and only life.

But since what’s expected of me here it’s to write about me, here we go than.

My name is Everaldo Coelho. My job as an illustrator and a designer began in 97. Since then I worked with almost every company “flavors”. I did it enough times to realize that, no matter if its a big a corporation or a small the company, at the end of the day it’s all about human beings. And I really like that!

In 2003 the demand of work was greater that I could handle. I hired 2 assistants and this was the beginning of the Yellow Icon, that now counts with 12 professionals.

I have a very simple base for my work: “The human being as the measure of all things”. I don’t make design for products, I make design for people.